Lego Serious Play

Team-work doesn’t have to be hard-work.

LEGO SERIOUS PLAY is a facilitated, hands‑on thinking method that uses LEGO bricks to unlock creativity, alignment, and clearer communication in teams. Participants build models to represent ideas, challenges, and strategies, making abstract issues visible and easier to explore.

How to use lego blocks to remove
creative blockages.

What is LEGO SERIOUS PLAY?

LEGO SERIOUS PLAY was originally developed by the LEGO Group with business leaders and researchers as a structured way to tackle real organisational challenges. It’s a “hands‑on, minds‑on” approach where participants build symbolic models to represent their thinking, then explain the meaning behind what they’ve built.

A typical sequence:

We start with a focused question or challenge for the group.

Each person builds a model in response, using LEGO bricks to represent ideas and perspectives.

Everyone shares the story of their model, so all voices are heard and understood.

The group reflects together, spots patterns, and agrees insights and next steps.

Because the conversation is anchored to the models (not the individuals), people feel safer sharing honestly and exploring difficult topics.

When to Use LEGO SERIOUS PLAY

You can use LEGO SERIOUS PLAY in a wide range of situations where you need real engagement and shared understanding, for example:

Strategy & Vision

Exploring current reality, imagining possible futures, and building a shared story of where you’re heading.

Team Development & Culture

Surfacing assumptions, values, and ways of working, then co‑creating better norms and behaviours

Problem-solving & Innovation

Unpacking complex issues into visible components so new connections and solutions emerge.

Change & Transformation

Sessions can be tailored from short, focused workshops to multi‑session programmes depending on your goals and context.

Key outcomes:

Clearer, more inclusive decision‑making and problem‑solving.
Improved communication and collaboration across functions and levels.
Stronger team relationships and trust, especially in new or changing teams.
More creative, actionable strategies and plans that people actually buy into.

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